Case Study: Fragrance Direct achieves 398% organic click growth with Curated

Fragrance Direct boosts organic clicks by 398% with Curated

Fragrance Direct faced a significant commercial loss after a site migration severely damaged its SEO performance, causing daily traffic and organic sales to plummet. The challenges included widespread indexation issues, URL duplication, and redirect failures that left product pages invisible to search engines. The vendor Curated was brought in to address these problems.

Curated implemented a data-led SEO recovery strategy, first fixing technical site integrity and crawl efficiency before optimizing content to align with commercial search intent. This solution restored search visibility and laid a foundation for sustainable growth. The results were a 398% increase in organic clicks and a 483% rise in impressions over a four-month period, successfully reversing the decline and restoring commercial growth for Fragrance Direct.

Fragrance Direct