Case Study: Essilor achieves hundreds of new customer leads with Curated

Essilor boosts organic traffic 230% with Curated

Essilor UK, a leading global manufacturer and wholesale distributor of optical lenses, needed to generate awareness and new customer leads for its bespoke service among independent eye care professionals (ECPs). The challenge, addressed with the vendor Curated, was that many ECPs were unaware of the growth opportunities offered by Essilor's support in digital evolution, technology, and sales training.

Curated implemented a content and social media strategy based on deep customer research, positioning Essilor as an editorial authority. The solution included creating targeted content to address ECPs' pain points and utilizing paid social channels for lead generation. This approach generated hundreds of new leads, a 230% increase in organic traffic, and 29 marketing-qualified leads. Five of these were converted into new customers, representing a potential revenue opportunity exceeding £100,000 for Essilor.

Essilor