Case Study: Become increases revenue while reducing media spend with Curated

Become boosts revenue 84% while cutting media spend with Curated

Become Clothing, a retailer supporting female health and wellbeing, faced the challenge of improving its commercial results after its marketing efforts, particularly on Facebook, were yielding a poor return on investment. The company brought in the marketing agency Curated to devise a new strategy-focused marketing plan.

Curated implemented a customer-first approach, cutting inefficient ad spend and developing a research-led content strategy to better serve the audience's needs. They revamped paid social and search campaigns, improved the onsite user journey, and took over email marketing to drive retention. As a result, Become saw an 84% increase in revenue while reducing media spend, a 68% decrease in cost per sale, and a 108% increase in new customer sales.

Become