Case Study: Anytime Fitness boosts gym prospects during COVID-19 with Curated

Anytime Fitness increases prospects 44% with Curated

Anytime Fitness, a gym franchise, faced challenges acquiring new members due to COVID-19 restrictions and uncertainties. The vendor, Curated, was tasked with running paid search channel activity to drive more leads for their various UK gym locations.

Curated implemented a localized paid search strategy focused on high-intent customers. This approach, which included demographic and in-market audience adjustments, successfully decreased the cost per lead by 37% and increased monthly leads from paid search by 41%. Overall, Curated helped Anytime Fitness achieve a 36% increase in new members and a 44% increase in prospects for their gyms.

Anytime Fitness