Case Study: Adarma generates targeted CISO leads with Curated

Adarma makes LinkedIn a major channel with Curated

Adarma, one of the largest independent security services companies in the UK, sought a partner to help them run active marketing campaigns on LinkedIn. Their challenge was to test a variety of approaches on the platform in order to generate targeted leads among CISOs and other senior security professionals. They partnered with the vendor Curated to achieve this goal.

Curated implemented an extensive, multi-stage campaign for Adarma on LinkedIn. The solution involved developing large, nuanced audience lists and testing a range of ad formats, including sponsored content for reach, Lead Gen Forms for conversion, and Message Ads for personal outreach. This strategy successfully made LinkedIn a major part of Adarma's channel mix, achieving great results by generating a high volume of targeted CISO leads.

Adarma