Case Study: Triumvirate Environmental doubles web traffic and triples qualified leads with Curata CCS

Triumvirate Environmental Fuels 4 Newsletters with Content Curation, Increasing Web Traffic and Leads

Triumvirate Environmental, a waste management and environmental health & safety services firm operating across 17 states, needed to launch four monthly, industry-specific newsletters (education, healthcare, life sciences, industrial) to drive awareness and nurture prospects. With a small marketing team, they couldn’t produce enough original articles or spend the time finding high-quality third-party content, and any solution had to integrate with their HubSpot-based marketing stack.

They implemented Curata CCS to curate at least 20 articles monthly (about 70% of newsletter content), seamlessly integrated with HubSpot, and received content strategy and SEO guidance. In under two years the program attracted over 10,000 subscribers, doubled web traffic and tripled qualified marketing leads, while streamlining newsletter production and inspiring new in-house content.

Triumvirate

Warren Sukernek

Director of Marketing