Case Study: Tradeshift grows leads and influences revenue with Curata CMP (by Curata)

Tradeshift Grows Leads and Influences Revenue with Content Using Curata CMP

Tradeshift is a global cloud platform that connects buyers and suppliers (500,000 companies across 190 countries) and publishes frequent eBooks, white papers, videos and blog posts to drive awareness and MQLs. Despite a strong content program, the marketing team couldn’t quickly measure which assets moved prospects through the funnel: analytics were pulled manually from Marketo, Salesforce and Google Analytics, causing delays, inaccuracy and difficulty demonstrating content’s impact to executives.

In 2015 Tradeshift implemented Curata CMP to centralize content analytics and integrate with their existing systems, giving the team dashboards, lead- and account-level views, and faster insight for campaign decisions. Within a year Curata helped produce a dramatic increase in digital opportunities and a more predictable flow of high-quality MQLs, cut time-to-insight to seconds, and enabled Tradeshift to show clear pipeline and revenue influence from content to executives.

Tradeshift

Travis Bickham

Demand & Content Marketing