Case Study: RingLead achieves a data-driven content strategy and measurable revenue growth with Curata CMP (Curata)

Ringlead Uses The Curata Cmp Content Marketing Platform to Create A Data-Driven Content Strategy

RingLead, a company that helps firms clean and enhance contact data, was producing a high volume of content but had no single way to measure performance or share an editorial calendar. Director of Marketing Amanda Nelson struggled to answer leadership’s questions about how content filled the sales funnel and to plan a data-driven content strategy because analytics were scattered across multiple tools.

RingLead implemented Curata CMP to consolidate Google Analytics, Marketo and Salesforce data into one real-time dashboard and to provide a company-wide editorial calendar with collaboration features. The platform enabled content-level attribution (an example eBook drove $180,000 in pipeline), revealed which post types drive shares, visits or leads, and helped Nelson optimize content mix and streamline production.

RingLead

Amanda Nelson

Director of Marketing