Case Study: Economic Development Council of Western Massachusetts achieves leading business development news reach and slashes curation time with Curata

Economic Development Council of Western Massachusetts - Customer Case Study

The Economic Development Council of Western Massachusetts (EDC), a private non-profit charged with promoting regional economic growth, needed to become the go-to source for business development news but struggled to gain traction with its blog. Staff spent about 90 minutes daily manually aggregating news for an email newsletter, had no web archive for clippings, and lacked time to produce consistent in-house content.

By deploying Curata (HiveFire) to automate content discovery, analysis and publishing, the EDC reduced daily curation time from 90 to 15 minutes, built an archival news portal, increased blog exposure and site traffic, and unlocked new ad revenue and email/social distribution capabilities—allowing the organization to efficiently serve its audience and strengthen its regional influence.

Economic Development Council of Western Massachusetts

Michael J. Graney

Senior Vice President of Business Development