Case Study: Alcatel-Lucent Enterprise achieves thought leadership and increased web traffic with Curata

Curata Helps Alcatel-Lucent Enterprise Drive Thought Leadership

Alcatel-Lucent Enterprise, a global communications and networking technology leader, needed a way to strengthen thought leadership for its IT audience and surface the most relevant insights on emerging technology and executive strategy. Using Curata’s content curation platform, the team launched the IT Strategist microsite to find, organize, and publish diverse, topic-specific content at scale.

Curata helped Alcatel-Lucent Enterprise streamline curation, allowing the team to publish 5–30 articles per day while spending only 45 minutes to an hour on daily curation. The result was increased web traffic, stronger credibility with readers, and a go-to destination for IT strategy content, with Curata also helping the team spot trends and inspire new editorial ideas.

Alcatel-Lucent

Ed Youngblood

Director of Content Strategy