Case Study: Z Gallerie achieves 24% more catalog sign-ups and boosts Instagram engagement with Curalate

Z Gallerie - Customer Case Study

Z Gallerie, a stylish home furnishings retailer, wanted to bridge its strong offline presence—centered on print catalogs—with its engaged social audience to drive awareness and catalog sign-ups. The challenge was to turn in-home catalog excitement into measurable online engagement, surface user-generated content (UGC), and grow subscriptions while ensuring proper rights management and attribution.

Partnering with Curalate, Z Gallerie launched the #PagesOfStyle UGC campaign using back-cover CTAs, a homepage hero and contest landing page, Instagram-focused promotion (Like2Buy), influencer seeding, hashtag tracking and Yes! Tags for permissions. Within two weeks the program drove a 24% lift in average weekly UGC submissions, +10K Instagram followers, 99K interactions, 5.6M potential impressions and a 24% increase in new online catalog sign-ups, with Instagram-referred traffic converting nearly 8x better than Facebook.

Z Gallerie

Loren Mattia

Social Media Specialist