Case Study: Lindt achieves 178% higher clickthrough rate and 130% more visits with Curalate

With Curalate, the chocolatier increased clickthrough rate by 178%

Lindt, the Swiss chocolatier known for premium truffles and gift chocolates, faced the typical CPG challenge of shifting customer expectations, fragmented channels and most sales occurring through third‑party retailers. To boost discovery and better engage social audiences, Lindt partnered with Curalate to bring its products into a commerce experience that fits Instagram’s look and feel and surfaces relevant brand content like recipes, contests and blog posts.

Curalate launched an Instagram shop and provided analytics that revealed what content drove engagement (for example, simple unwrapped bars), enabling Lindt to publish more of what resonates. Over three months Lindt saw visits rise 130%, clickthrough rate jump 178%, clicks from the shop up 122%, visitors up 156% and unique emails collected up 146%, while contest entries increased 128%—all driving greater brand awareness and consideration.

Lindt

Chandra Carson

Social Media Manager