Case Study: The Zoe Report achieves 407% increase in Instagram-driven on-site traffic with Curalate's Like2Buy

Using Instagram to Drive On-Site Traffic and Prove ROI

The Zoe Report, Rachel Zoe’s editorial destination for fashion, beauty and lifestyle, relied on its Instagram (275,000+ followers) to extend its editorial voice but had no way to measure or convert that engagement beyond likes and comments. The team needed a way to turn Instagram attention into measurable on-site traffic and value for its advertisers.

By adding Like2Buy and clear CTAs in captions, The Zoe Report linked Instagram posts directly to articles, product pages and advertisers while gaining analytics on user actions. In four weeks the Like2Buy gallery drove thousands of unique visits, weekly visits grew 407% from start to finish, over 60% of users clicked through to read or shop, and referred visitors spent 37% more time on site than the average mobile user.

The Zoe Report

Tom Balamaci

General Manager