Case Study: Moorea Seal turns Instagram into a top revenue source with Curalate's Like2Buy

Turning Instagram into a Top Revenue Source

Moorea Seal began as a curated Pinterest presence and grew into an ecommerce brand selling handmade accessories and curated objects. As the business shifted toward millennial customers, Instagram became central to storytelling and community building, but the team couldn’t connect Instagram engagement to on‑site purchases—only like counts—so they struggled to attribute which images actually drove sales.

The brand implemented Like2Buy to turn the single Instagram bio link into a shoppable gallery that directs users to individual product pages and provides analytics on image-driven performance. In 90 days Like2Buy became a top referral and revenue source—ranking 5th for traffic and 3rd for revenue—and increased pageviews, helping Moorea Seal monetize its Instagram content and capture revenue that would otherwise have been lost.

Moorea Seal

Moorea Seal

Founder