Case Study: The Grommet achieves a 45x lift in Pinterest revenue with Curalate

The Grommet Delivers a 45x Lift in Pinterest Revenue

The Grommet, an online launchpad for innovative gifts and gadgets, needed to generate awareness and demand for first‑to‑market products using strong visual storytelling. Because product images are central to its brand, Pinterest became a priority channel for reaching new shoppers and driving traffic.

Using the Curalate Visual Commerce Platform to surface high‑performing organic Pins and inform creative selection, The Grommet built a Promoted Pin program that delivered a 45x lift in Pinterest revenue (4,495% increase), a 1,194% rise in Pinterest sessions, a 291% bump in conversion rate, and 83% of promoted‑Pin visitors were new—driving 6% of The Grommet’s orders in Q4 2015.

The Grommet

Maggie Schultz

Digital Marketing Manager