Case Study: Stila Cosmetics achieves a 9.6x sales lift and 141% more website clicks with Curalate's Like2Buy

The Creative Way Stila Cosmetics Uses Curalate to Generate Revenue

Stila Cosmetics, with 1.8 million Instagram followers, wanted to turn strong social engagement into purchases rather than just likes and comments. To make their feed shoppable and connect moments of discovery to points of purchase, Stila partnered with Curalate to launch Like2Buy.

Using Like2Buy for a National Lipstick Day flash sale and exclusive early access to a Holiday Collection, Stila saw dramatic results: the flash sale drove 141% more clicks to the site, 9.6x higher sales and a 17% increase in average order value versus the prior seven days; the Holiday promotion delivered 75% more clicks, 529% higher sales and a 47% increase in average order value versus the following week. Curalate’s analytics confirmed that exclusive Instagram offers work, and Stila now plans regular monthly promotions to sustain traffic, sales and follower engagement.

Stila

Meghan Kissinger

Manager, PR Marketing