Case Study: PBteen boosts blog click-through rates 110% with Curalate Reveal (by Curalate)

Pbteen Boosts Blog Performance with Shoppable Images

PBteen’s Stylehouse blog, aimed at their fashion-conscious teen customers, was full of aspirational images but hampered by long lists of hyperlinks that generated virtually no clicks. The team recognized the need to simplify product discovery and improve the consumer experience to get more value from their blog content.

They implemented Curalate Reveal, which turns photos into shoppable images with hoverable product hotspots that can link multiple SKUs (typically 2–6 per image). Setup was quick and PBteen saw immediate gains — on average, click-through rates with Curalate Reveal are 110% higher than traditional blog posts — dramatically improving product discovery and converting the blog into a true shopping channel.

PBteen

Allyson Buscemi

Social Media Manager