Case Study: YCMC.com achieves streamlined visual commerce and increased traffic with Curalate

Partnering with Curalate bolsters commerce experience without taxing small staff

Your City My City (YCMC), a shoe and apparel retailer with a lean marketing team, wanted to improve online discovery and bring the point of purchase closer to moments of inspiration. The company aimed to turn its popular Instagram into a reliable traffic and revenue driver, surface high-quality user‑generated content from customers and influencers, reduce friction in rights and content management, and free staff time while increasing sales.

By deploying Curalate, YCMC centralized all UGC and influencer content in an intuitive platform that one part‑time teammate can manage and others can easily pick up. Rights requests, advanced search and influencer discovery became simple, competitor performance was tracked via engagement metrics, and the brand gained a wider variety of high‑quality visuals to reach more demographics—converting social content into organized commerce opportunities and setting the stage for expanded influencer programs and increased online revenue.

YCMC.com

Brian Prince

Digital Media Manager