Case Study: Neiman Marcus grows Pinterest audience 3,000+ and boosts website engagement 32% with Curalate

Neiman Marcus - Customer Case Study

Neiman Marcus, the upscale retailer, saw a rapid rise in engaged followers on Pinterest and wanted to reward that audience while testing a new type of social campaign. The challenge was to create a platform-specific, buzzworthy experience that would both deepen engagement and drive sales without cannibalizing other channels.

Partnering with Curalate, Neiman Marcus ran a Pinterest‑exclusive presale for a Rebecca Minkoff handbag—access to the presale page was only available via a campaign pin—creating a sense of exclusivity. The campaign grew Pinterest followers by more than 3,000, increased website engagement by 32%, boosted pinning activity from NeimanMarcus.com, and produced a repeatable, data‑driven framework for future social launches.

Neiman Marcus

Jean Schneides

Social Media Managing Editor