Case Study: Lulus achieves 127% increase in revenue per visit and 20% higher AOV with Curalate Fanreel

Lulus - Customer Case Study

Lulus is an online destination for chic, on‑trend women's fashion that rebranded in 2016 to better serve a maturing audience—from teens buying prom dresses to young women shopping bridesmaid and cocktail attire. The company wanted to make its inspirational Instagram content easily shoppable and surface real customer photos on-site without creating a rights-management headache.

Lulus partnered with Curalate to launch Fanreel, a shoppable gallery of user-generated imagery that asks followers to opt in with a simple #yes, lets merchandisers swap products for seasonality, and updates without major dev work. The result: a 127% increase in revenue per visit, 20% higher average order value, and 75% more time on site.

Lulus

Noelle Sadler

Vice President of Marketing