Case Study: David's Bridal boosts time-on-site 102% and achieves 13x product discovery with Curalate Showroom

Inspiring Millennial Brides with Curalate Showroom

David’s Bridal, the largest U.S. bridal-store chain, needed to better engage millennial brides who research extensively online, seek authentic inspiration, and browse across social and digital channels. The challenge was to translate that discovery-driven journey into intuitive, shoppable experiences that shorten the path to purchase and keep visitors engaged.

They implemented Curalate Showroom to turn images and videos into shoppable storefronts with relevant product recommendations, initially deploying it on Facebook. The result: product discovery up 13x, time on site up 102%, and bounce rate down 40%, with higher engagement and stronger purchase intent.

David's Bridal

Callie Canfield

Senior Director of Global Marketing Communications