Case Study: Lilly Pulitzer achieves explosive social growth and increased e‑commerce traffic with Curalate

Inspiring Consumers Through Original Imagery

Lilly Pulitzer, the Palm Beach–inspired fashion brand known for bold colors and original prints, needed to translate its strong visual identity into measurable business impact. The challenge was to prove that social imagery could drive meaningful engagement, site traffic and revenue while scaling creative output across teams.

Partnering with Curalate, Lilly automated scheduling, used visual analytics, built a custom 5x5 feed and implemented Like2Buy to make Instagram shoppable. The result: Pinterest followers +56%, Instagram followers +187%, 33% of Instagram engagement attributed to the 5x5 series, a 400% spike in Instagram-to-site traffic for a book launch, and Instagram referral traffic outperforming Facebook by over 50% during the Black Friday period—insights that now guide product design, retail and email initiatives.

Lilly Pulitzer

Eleni Tavantzis

Senior Manager of Social Media Marketing and Public Relations