Case Study: Sperry builds a community of creators and boosts engagement with Curalate

How Sperry Built a Community of Creators with Curalate

Sperry, a lifestyle brand rooted in adventure and the sea, needed to build an online community of authentic ambassadors who share its values. Their challenge was finding micro-influencers with the right brand fit and engaged followings to deepen relationships with customers.

Using Curalate’s Explore, Sperry discovered and followed influencers, identified the most engaging images and products, and repurposed top-performing content across social, email, and web. A standout example: spotting @slavatheshrimp led to Sperry’s most engaging Instagram post of 2016, and when that image was used on-site via Fanreel it became a top-five revenue driver, generating over 103k impressions.

Sperry