Case Study: Schutz achieves a 98x Return on Ad Spend with Curalate

How Schutz Got a 98x Return on Ad Spend From Facebook Dynamic Ads

Schutz, a Brazilian maker of high-end women's footwear, wanted to maximize the effectiveness of its Facebook Dynamic Ads to retarget shoppers and promote its full product catalog at scale. The brand faced two problems: product-feed images were often poorly cropped for ad placements, and plain white product shots underperformed compared with more compelling visuals.

Schutz partnered with Curalate to apply Smart Cropper technology and replace stock photos with existing Instagram lifestyle imagery in Dynamic Ads — all without extra work from the Schutz team. The result: raw stock images delivered 26x ROAS, smart-cropped stock rose to 50x, and lifestyle photos with smart cropping achieved a 98x ROAS.

Schutz

Kimberly Gort

E-commerce Manager