Case Study: Schoolhouse Electric & Supply Co achieves 110% higher click-through rates with Curalate Reveal

How Schoolhouse Electric Turned Their Blog into a Shoppable Storefront

Schoolhouse Electric & Supply Co., a retailer and lifestyle brand known for its evocative imagery, used its blog to inspire customers but faced a commerce gap: editorial-style photos often showcased multiple products, yet there wasn’t an attractive, easy way for readers to learn more or buy them without cluttering posts with text links.

They adopted Curalate Reveal to make images shoppable—readers can hover over any product in a blog photo and click through to its ecommerce page. Reveal is now used for multi-item posts (one featured 17 products) and fan-content roundups, driving on average 110% higher click-through rates versus traditional blog posts.

Schoolhouse Electric & Supply Co

Erin Flesch

Content Community Brand Manager