Case Study: Refinery29 achieves 643K Pinterest impressions, 2,650 contest pins and 3,435 emails with Curalate

How Publishers and Retailers Can Partner Up to Treat Loyal Fans and Gain New Followers

Refinery29, a lifestyle publisher beloved for fashion and beauty coverage, teamed with a major retailer that wanted to boost style credibility and promote in-store brands by tapping Refinery29’s audience. The challenge was creating a promotion that felt natural, encouraged participation, and sustained engagement after the contest ended.

Curalate built an interactive, shoppable grid curated by Refinery29 and ran a simple entry contest (pick an item and enter your email). The campaign drove 2,337 entrants, 2,650 contest pins, 643,000 impressions and collected 3,435 emails, while the retailer’s Pinterest following grew 5% and organic pins rose 17% (Refinery29’s organic pins rose 31%).

Refinery29