Case Study: Creative Recreation achieves an 80% increase in Instagram ad relevance with Curalate

How Creative Rec Improved Instagram Ad Relevance by 80%

Creative Recreation, a Los Angeles footwear brand founded in 2002, relies on social to build personal connections with customers but needed a smarter way to turn Instagram engagement into revenue. The team sought better visual insights to identify which images would perform in ads and to scale social campaigns across mobile channels.

Partnering with Curalate, Creative Recreation used visual analytics to pick top-performing images and rapidly deploy ads on Instagram and Facebook. The result: Instagram ad relevance rose 80% (from 5 to 9), total ad impressions grew 4x, and the brand scaled from zero to 60 ads in four months, boosting engagement and revenue.

Creative Recreation

Priscilla Rios

Social Media Coordinator