Case Study: Suja Juice achieves Instagram-driven traffic and sales growth with Curalate's Like2Buy

How an Emerging Brand Drives Mobile Sales with Instagram

Suja Juice, an organic juice brand founded in 2012 with about 100 employees, relied on social media—especially Instagram—to grow without a big marketing budget. The marketing team needed a way to prove that Instagram engagement translated into measurable sales, particularly given the challenge of tying social efforts to in-store purchases.

Suja partnered with Curalate to add Like2Buy to their Instagram strategy, using the bio URL to send followers directly to shoppable product pages. Over 30 days Like2Buy became the No. 1 referrer to Suja’s website, drove 20% of overall traffic (49% new visitors) and was the top mobile referral for purchases; Curalate’s analytics also revealed which photo styles (e.g., top-down shots) resonated best, helping Suja optimize content and quantify ROI.

Suja Juice

Sam Swensen

Online Brand Manager