Case Study: House of Lashes achieves 42% more website traffic and 17% higher average order value with Curalate

How a Small Team’s Innovative Strategy Drives Ongoing Success

House of Lashes, a beauty brand run by a three-person marketing team, needed a scalable way to source and showcase the creative content from its fans and influencers to keep Instagram fresh, answer “where can I buy this?”, and drive ecommerce performance without overwhelming their small staff. Finding and re-posting top-performing user content had been a major time sink, and the team needed a streamlined way to surface authentic visuals that resonate with shoppers.

By adopting Curalate’s platform — including a shoppable Like2Buy gallery, Fanreel on-site gallery, Reveal product tagging, and a dashboard that highlights top Instagram content — House of Lashes efficiently surfaced influencers, nurtured organic relationships, incentivized fan uploads, and created shoppable editorial experiences. The result: a 42% increase in website traffic, a 17% rise in average order value overall, a 22% increase in time on site for gallery visitors (and a 15% AOV lift for those visitors), plus stronger brand partnerships and a steady, diversified content pipeline.

House of Lashes

Stephanie Arant

Marketing Manager