Case Study: Farfetch achieves increased discovery and conversions with Curalate

Farfetch partners with Curalate to power discovery & increase conversions

Farfetch is an international luxury fashion marketplace with over 100,000 products. To turn fleeting discovery moments into purchases, the brand launched the #TheOne campaign to collect inspiring photos and videos from influencers and customers, and needed a way to surface that visual content on-site to drive conversion.

Partnering with Curalate, Farfetch made user-generated images discoverable and shoppable, using Curalate’s search to activate micro- and macro-influencers and embed a low-maintenance UGC gallery. The campaign generated 400,000 engagements, brought 88% new Instagram-referred visitors and achieved a 1.38% conversion rate on shoppable UGC, boosting traffic, customers and revenue and enabling easy reuse for subsequent campaigns.

Farfetch

Emily Auchincloss

Global Online Communications Manager