Case Study: Mark & Graham achieves a shoppable, revenue-driving ecommerce experience with Curalate Reveal (Curalate)

Enhancing the Ecommerce Experience with Curalate Reveal

Mark & Graham, a Williams‑Sonoma lifestyle brand known for monogrammed goods, relies heavily on editorial and lifestyle photography across its blog and ecommerce site. Their challenge was turning those beautiful images into effective commerce touchpoints—previously they relied on hyperlinked copy beneath photos, which didn’t drive discovery or conversions the way they wanted.

They implemented Curalate Reveal to make editorial images directly shoppable: visitors hover on photos to see product details and shop, and each image is linked to multiple items. After piloting on the blog, Reveal is being rolled out across the homepage, influencer content, and user‑generated imagery; the team reports a much improved customer experience and sees the tool as a clear path to drive revenue.

Mark & Graham

Belen Figueira

Content and PR Manager