Case Study: Forever 21 achieves high-quality mobile traffic and an 80% Instagram-to-site click-through with Curalate's Like2Buy

Driving Quality Mobile Traffic from Instagram

Forever 21, a leading apparel retailer with more than 5.4 million Instagram followers, faced a clear challenge: high engagement on the platform but no easy way to convert those interactions into on-site traffic or measure Instagram-driven ROI. Despite frequent image engagement (often 100k+ interactions per post), the brand lacked a direct path from Instagram to product pages.

Forever 21 implemented Like2Buy, which turned their Instagram feed into a shoppable gallery using the single profile link and retroactively linked existing images to product URLs with minimal ecommerce involvement. In the first two weeks this drove 47.6k gallery visits, more than 38k outbound clicks to the site (an 80% click-through rate), and higher engagement from Instagram-referred mobile visitors—about 19% more pageviews and 24% more time on site.

Forever 21

Mario Moreno

Global Social Media Manager