Case Study: Domino achieves 150k new site visitors and 120% higher e-commerce conversions with Curalate

Driving Content, Community and Commerce on Instagram

Domino, a lifestyle publisher and e-commerce platform, curates aspirational decor and how‑to content on Instagram to inspire consumers. The challenge was converting that visual engagement—frequent “where can I get that?” questions—into measurable site traffic and sales without sacrificing a content‑first approach.

By integrating Curalate’s two‑tap shopping (like2b.uy) to link Instagram images directly to product and editorial pages, Domino drove 150k new site visitors since launch and achieved a 120% higher e‑commerce conversion rate versus the channel average. Only about 10% of posts are commerce‑focused, yet this strategy has consistently increased traffic and revenue.

Domino

Shani Silver

Director of Digital Content