Case Study: The Grommet predicts top-selling products and boosts ad CTR by 50% with Curalate

Designing an Image-Driven Business Model

The Grommet is an online discovery platform that helps independent Makers launch and scale products through a community-driven model called “Citizen Commerce,” with Pinterest a core channel for discovery and sharing. Their challenge was measuring product-level engagement on visual platforms where pins often lack text or attribution, making it difficult to predict which products would resonate, guide merchandising, and inform marketing decisions.

Curalate provided image-recognition and visual analytics to identify and measure pins by product, enabling The Grommet to optimize launches, ad creative, email content, onsite merchandising, and promotions. The results included socially driven ads with a 50% higher CTR, major campaign lifts (spring promotion: +43% traffic and +275% Pinterest revenue; organic pinning increases up to +311%), strong promotion performance (375k impressions and +55% organic pinning for back-to-school), and a 70% growth in Pinterest followers.

The Grommet

Tori Tait

Senior Community Manager