Case Study: Chobani achieves scalable influencer discovery and authentic content with Curalate Explore

Curalate + Chobani Promoting Quality Food Through Authentic Content

Chobani, the yogurt brand focused on providing better food to more people, partners with health-food bloggers, chefs and social influencers to promote its products and values. Finding those authentic collaborators had been time-consuming—Chobani relied on searching individual Instagram hashtags, a painstaking process that slowed content discovery.

Curalate’s Explore solved that by enabling multi-hashtag searches and filters for online presence (including Snapchat) and whether a creator already follows Chobani, making it easy to surface influencer and user-generated content at scale. The tool has become a daily go-to for Chobani’s community team, streamlining outreach and helping them quickly find partners who genuinely love the brand.

Chobani

Lexi Sigesmund

Community Engagement Manager