Case Study: Charlotte Russe achieves over 13k website clicks and 60% product click-through with Curalate's Like2Buy

Charlotte Russe Makes Instagram Shoppable with Like2Buy

Charlotte Russe, a fashion retailer with over 415,000 Instagram followers, used the platform to share daily style inspiration but had no way to convert that engagement into measurable site traffic or sales. The brand needed a solution to turn Instagram interest into on-site discovery and purchase intent.

By implementing Curalate’s Like2Buy, Charlotte Russe instantly made Instagram images shoppable—linking posts (including historical ones) to product pages and driving users from the bio and captions to a shoppable gallery. In under six weeks the program generated more than 13,000 clicks to the website, with 60% of Like2Buy visitors clicking through to product pages and 61% returning to click again, helping the brand measure and monetize its Instagram engagement.

Charlotte Russe

Kristen Strickler

Social Media and Public Relations Manager