Case Study: Urban Outfitters boosts product-page clicks 15% and converts browsers into buyers with Curalate's Fanreel

Celebrating their Fans and Inspiring New Customers with Fanreel

Urban Outfitters faced a common ecommerce challenge: customers were enthusiastically sharing product photos on Instagram, but the brand struggled to capture that user-generated content (UGC) and turn it into measurable digital value. Their digital and ecommerce teams needed a way to surface authentic customer imagery and connect it to shoppable experiences.

Using Curalate’s Fanreel, Urban integrated Instagram UGC into their site, moderating and linking photos tagged #UOOnYou to relevant product pages. In the first two months they collected over 13,000 images, UGC drove a 15% click-through rate to product pages, and customers now upload 100–200 photos daily—insights that feed merchandising, marketing and increased customer loyalty and conversions.

Urban Outfitters

Moira Gregonis

Senior Marketing Manager