Case Study: Blackburn with Darwen Borough Council drives Christmas footfall with Cunning Plan

Blackburn with Darwen Borough Council boosts Christmas footfall with Cunning Plan

The customer, Blackburn with Darwen Borough Council, sought to increase footfall and event attendance in its town centres over the Christmas period. They partnered with the vendor, Cunning Plan, to develop a promotional campaign that would also address negative perceptions and effectively reach diverse local audiences.

Cunning Plan implemented a comprehensive solution that included creating new social media channels and a dedicated website section from scratch, alongside producing festive content. The strategy focused on community engagement through captured video and photo content to showcase local offerings. The results were significant, including a year-on-year increase in footfall, substantial new social media followers, high engagement, and a large number of website visitors and competition entries.

Blackburn with Darwen Borough Council