Case Study: Dempster’s reverses decline and grows sales with Cundari Group

Dempster’s grows net sales 5.6% with Cundari

The customer, Dempster's, was facing a decade of consecutive sales decline and had no discernible brand equity with Canadians. The vendor, Cundari Group, was engaged to address this challenge through advertising and marketing services.

Cundari Group led a brand repositioning by developing a new creative platform called "Made by Canada," which tested in the top 5% of all Kantar TNS positioning research. The resulting campaign reversed share declines, grew net sales by 5.6% year-over-year, and generated millions of social media impressions.

Dempster’s