Case Study: iReachm improves customer insights and decision-making with Cumul.io

How Ireachm Stays Up-to-date With Cumul.io Dashboards

iReachm, a Belgian software company that helps professionals manage phone traffic through a smartphone app, needed a better way to understand user behavior across its customer journey. The team had data spread across multiple systems, including its CRM and app master database, and wanted a faster way to connect and analyze it. They turned to Cumul.io dashboards to bring this information together for internal reporting and customer insights.

With Cumul.io, iReachm joined data in minutes and built dashboards for marketing, customer experience, sales, and invoicing, giving each team real-time visibility into its own metrics. The results were immediate: the company could act faster on low adoption of features, and after targeted campaigns, calendar integration usage rose from 19% to 90% and app downloads from 10% to 45%. Cumul.io also enabled iReachm to share interactive dashboards with customers, helping them better understand the value of the app.

iReachm

Peter Staveloz

Chief Executive Officer