Case Study: Field & Concept achieves real-time transparent reporting with Cumul.io

How Integrated Dashboards Improve the Customer-agency Relationship at Field & Concept

Field & Concept is a 30-year-old field marketing and brand activation agency working with major brands to boost awareness, visibility, and sales. As its digital tools generated more data, the company needed a faster, more interactive way to report on field activities and give customers better transparency than manual analysis and periodic business reviews could provide. To meet this challenge, Field & Concept turned to Cumul.io and its embedded interactive dashboard product.

Cumul.io helped Field & Concept integrate real-time, interactive dashboards directly into its customer portal, connecting in-house tools and datasets through its plugin API. The result was a centralized reporting experience that gave clients instant visibility into sales, quotas, team performance, and budgets, while still allowing drill-down analysis. Field & Concept launched its first dashboards in just one month, improved customer trust and transparency, and reduced the time needed to prepare business reviews, enabling faster decisions and better optimization of field marketing investments.

Field & Concept

Cyr Provost

Commercial Director