Case Study: Raiz Federal Credit Union drives teacher program recruitment success with CultureSpan Marketing

Raiz Federal Credit Union drives 90% of visits and inquiries with CultureSpan Marketing

CultureSpan Marketing partnered with Raiz Federal Credit Union to support the recruitment efforts for the University of Texas at El Paso (UTEP) Teacher Preparation Program. The challenge was to create an authentic campaign that would effectively inspire potential students to join the program, aligning with Raiz's historical mission of serving educators in the El Paso region.

The solution developed by CultureSpan Marketing involved deep research and student interviews, which led to a digital campaign centered on real graduate testimonials. The campaign featured these graduates in their new teaching roles. As a result, in the first recruitment phase, the efforts by CultureSpan Marketing drove 90% of all visits and inquiries to the UTEP program, with strong ongoing engagement metrics.

Raiz Federal Credit Union