Case Study: New Mexico State University boosts Spanish-speaking student awareness with CultureSpan Marketing

New Mexico State University launches its first all-Spanish campaign with CultureSpan for its 58% Latino student population

CultureSpan Marketing partnered with New Mexico State University to address the challenge of raising awareness among Spanish-speaking students and parents. The university sought a culturally resonant campaign to effectively engage this key demographic.

The solution was an exclusively Spanish-language campaign featuring authentic, student-perspective videos showcasing campus life. CultureSpan Marketing developed creative assets using real student talent and social media-inspired storytelling. The client was highly pleased with the unique approach, and the recently launched campaign generated positive early reception, with high expectations for its performance among the target audience.

New Mexico State University