Case Study: El Paso Water raises illegal dumping awareness with CultureSpan Marketing

El Paso Water tackles illegal dumping with CultureSpan Marketing using 140,000 pounds of trash

CultureSpan Marketing partnered with El Paso Water to address a significant community challenge: illegal dumping in waterways and drainage systems. The utility faced the environmental and safety hazards caused by over 140,000 pounds of annual trash, which risked flooding and pollution, driven largely by a lack of public awareness.

The solution was a behavior change and awareness campaign. CultureSpan first highlighted the issue with a compelling visual comparison to a herd of elephants and commissioned a life-sized elephant sculpture from dumped trash. They then executed a multimedia campaign to define illegal dumping, explain its consequences, and promote a reporting hotline. The campaign successfully raised awareness through targeted outreach, paid placement, and earned media, effectively educating the community.

El Paso Water