Case Study: WeRoad achieves 90.5% survey participation with CultureMonkey

A CultureMonkey Case Study

Preview of the WeRoad Case Study

WeRoad reaches 90.5% survey participation with CultureMonkey

WeRoad, a 216-person travel company with a distributed team across six European countries, faced the challenge of running an effective employee engagement survey. The company's new HR Business Partner, Francesca Bacciri, had just one month to onboard and launch the initiative. A key challenge was achieving high participation rates across a remote workforce and ensuring managers would actively use the results, all while guaranteeing complete anonymity and GDPR compliance for respondents.

Using the CultureMonkey platform, WeRoad implemented a deliberate strategy that included setting a public participation target, sending differentiated reminders via Slack and email, and providing direct progress updates to leadership. The solution provided granular, team-level reporting with strict anonymity thresholds. CultureMonkey enabled WeRoad to achieve a record 90.5% survey participation rate and empowered 63 managers with their own results through a live walkthrough session, putting actionable insights directly into their hands.


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