Case Study: Novelis Achieves 119% Adjusted EBITDA Growth with Culture Partners

Novelis boosts Adjusted EBITDA 119% year over year with Culture Partners

Novelis, a leading sustainable aluminum solutions provider, faced declining financial performance, poor customer satisfaction, and organizational silos. To address these challenges, the company partnered with Culture Partners to undertake a radical cultural transformation. This initiative was aimed at harnessing the potential of their culture to empower employees and improve overall performance.

Culture Partners worked with Novelis to develop and implement a set of core cultural beliefs, such as "Say Anything" and "Win Together," which were designed to increase accountability and focus. The solution included creating workshops and engaging the workforce to embed these new beliefs. As a result of this partnership with Culture Partners, Novelis reported a 119% year-over-year increase in Adjusted EBITDA, a 597% increase in net income, and a 59% increase in net sales after six years of active cultural management.

Novelis