Case Study: Skender achieves a stronger digital presence with Cultivate Brands

Skender achieves a stronger digital presence with Cultivate Brands

Skender, a Chicago-based construction firm, needed to modernize its outdated 2018 website to better reflect its forward-thinking brand and showcase its diverse project portfolio. The site's rigid structure and poor user experience made it difficult for audiences to access key content. To address this challenge, Skender partnered with Cultivate Brands for a website redesign to strengthen its digital presence.

Cultivate Brands reimagined the website with a user-centered design, restructuring the site architecture for improved navigation and content delivery. The solution included visual enhancements, dynamic layouts for project showcases, and technical optimizations for performance and ADA compliance. The new Skender.com delivers a refined user experience with stronger brand cohesion and better content visibility, effectively supporting the company's marketing, recruiting, and business development goals.

Skender