Case Study: Graycor clarifies its brand and website with Cultivate Brands

Graycor clarifies its brand and website with Cultivate Brands

Graycor, a leader in the construction industry, was facing a challenge with a confusing multi-company brand structure that created a poor experience for its marketplace. They partnered with Cultivate Brands for brand strategy and design services to consolidate their identity and clarify their story.

Cultivate Brands implemented the ONE GRAYCOR approach, developing a sharpened visual identity and a new, consolidated website. The solution streamlined the user experience with refreshed content and graphics. The vendor's work successfully redefined Graycor's story, making it much more accommodating for their audience.

Graycor