Case Study: Albert Whitman & Company boosts Boxcar Children sales with a complete rebrand from Cultivate Brands

Albert Whitman & Company boosts Boxcar Children sales with a complete rebrand from Cultivate Brands

Albert Whitman & Company, a long-time publisher of award-winning children’s books including The Boxcar Children series, sought to breathe new life into the classic franchise to appeal to a new generation of readers. They partnered with the vendor Cultivate Brands for a complete rebrand.

Cultivate Brands developed a refreshed brand identity and a new "It’s more than just a mystery" tagline, along with supporting collateral. This rebrand launched for the series' 75th anniversary and served as a springboard for new book editions. The project was a major success, resulting in the new series selling out before the holidays, a 40% increase in overall sales, and new streaming and television opportunities for Albert Whitman & Company.

Albert Whitman & Company