Case Study: Regatta Group boosts SS25 launch reach with Cullen Communications

Regatta Group launches SS25 with Cullen Communications, generating 1.29 million influencer reach

The Regatta Group, a major outdoor lifestyle group, sought to launch its Spring-Summer 2025 collections for its three brands—Regatta Great Outdoors, Dare 2b, and Craghoppers—with an event that would generate media momentum and connect product storytelling with live content creation. To meet this challenge, they engaged the services of public relations and marketing vendor Cullen Communications.

Cullen Communications developed and executed an end-to-end event strategy, creating an immersive, invite-only press event at a sustainable hotel in Dublin. The solution included dedicated brand zones, product trials, and live content creation, supported by creative direction and custom immersive details. The event was a significant success for the vendor, attracting over 60 media and influencer guests. It generated 133 pieces of influencer content with a reach of 1.29 million and secured media coverage with an earned audience reach of 452,000.

Regatta Group